Misha Cali | Brand Story

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Mei Hoeng

With time, it grows more fragrant; Forever preserving the original aspiration

Ink carries the weight of time, and scent whispers tales of deep affection. Mei Hoeng is a brand where traditional Chinese calligraphy meets legacy, born from a tribute to the decades-spanning love story of the founder's grandparents.

Their lifelong companionship was a silent masterpiece—a journey of mutual devotion, support, and shared moments, written in the subtle language of everyday life. Even through separation and the passage of time, their bond remained, as enduring and profound as classic ink on paper.

The departure of her grandfather became the catalyst for Mei Hoeng—a reason to pick up the brush and begin. We channel this everlasting love and reverence into every stroke, every creation. Through the flow of the ink and the texture of fine paper, we strive to preserve the warmth and resilience of their memory.

Mei Hoeng believes that true feeling never fades.
May the fragrance of ink evoke stories that last forever.